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  • Writer's picturePedro Frias

A Comprehensive Guide to Tik Tok Ads Manager and Its Ad Targeting Options





TikTok is the fastest social media app that lets you create and share short videos with others.


It’s become widely popular with the younger generation, and it’s been reported that the company has over 500 million users.


Businesses should start advertising on Tik Tok because it is an easy way to reach new customers and grow their business.


Tik Tok ads are cheap and help businesses grow their customer base quickly by targeting specific groups of people.


TikTok recently announced a new tool called the Ads Manager for brands to run ads on TikTok.


This article will walk you through setting up an account, setting up an ad campaign, and exploring the interface of Tik Tok Ads Manager.


Introduction: What is Tik Tok Ads Manager?

The TikTok Ads Manager is a tool that lets businesses advertise on TikTok.


It allows them to monitor their campaigns, reach out to new audiences, and measure the success of their ads.


The Ads Manager is now available in the app's Settings menu and it includes a few features like audience targeting, campaign management, and live video ads.


The Ads Manager provides detailed insights into how your campaign is performing as well as various other metrics that help you understand user behavior on TikTok.


This software is available for both Android and iOS devices. You can use it to create, edit, and optimize your ads on TikTok.


It also includes the following features:

  • Uploading an Ad Campaign: You can upload an ad campaign from the dashboard or upload from your computer with the help of a USB cable or Wi-Fi connection.

  • Editing an Ad Campaign: You can edit an existing ad campaign by clicking on it in the dashboard or by clicking on "Edit" in the app's main menu.

  • Scheduling Your Ads: You can schedule your ads by selecting a date and time when you want them to appear in Tik Tok.

  • Previewing Your Ads: You can preview how your ad will look before uploading


TikTok Ads Manager Setup & Interface Walkthrough

This section will walk you through how to get started with TikTok Ads Manager by showing you how the interface looks, what it does, and how do you get started.


Setup

The TikTok Ads Manager Setup tool lets you set up your account, create an ad campaign, and monitor your performance. The setup process includes:

  • Creating a business account on the app

  • Setting up a campaign from the app dashboard

  • Uploading video ads from the dashboard or uploading video links from YouTube or Vimeo

  • Adding targeting parameters to your campaign




Interface

The Tik Tok Ads Manager interface is a dashboard where advertisers can see and manage their ads, campaigns, and budgets.


The dashboard is divided into three sections: Account, Campaigns, and Budgets.


The Account section displays the advertiser's account information and provides access to other areas of the interface.


The Campaigns section shows all active campaigns for the advertiser and allows them to edit or delete campaigns.


The Budgets section displays all budgets for the advertiser and allows them to edit or delete budgets.


See below:



How TikTok's New Audience Targeting Feature Works

One of the most popular features of the ads manager is its audience targeting feature.


This feature lets you reach a specific audience by selecting from a list of categories or by entering your own keywords for targeting.


The benefits to choosing this option are that you can target people who are interested in your niche or demographic, which means that you will have more engagement on your posts and higher views.


The Four Major Ad Targeting Options of Tik Tok Ads Manager

The four major ad targeting options of TikTok Ads Manager are basic targeting, demographic targeting, interest-based targeting and location-based targeting.

  1. Basic Targeting: allows the advertiser to target the ads based on the age and gender of their audience.

  2. Demographic Targeting: based on specific demographics like ethnicity or income level.

  3. Interest-based Targeting: are based on what users have liked or watched in the past.

  4. Location-based Targeting: allow advertisers to show ads only in certain locations.




Conclusion & Wrap-Up

Many advertisers have found TikTok Ads Manager an interesting way to advertise their products or services.


The interface of the manager is very simple and easy to understand even if you are not familiar with the app. It is divided into three sections: campaign settings, creative assets, and campaign performance.


Businesses should start advertising on Tik Tok because it is an easy way to reach new customers and grow their business.


Tik Tok ads are cheap and help businesses grow their customer base quickly by targeting specific groups of people.


If you’re interested in learning more or booking a consultation with our team. Please reach out!


Pedro

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