Who is Pedro Frias?

Pedro M. Frias is an entrepreneur, author, and investor known for his work in financial literacy and the technology sector. He is the author of Broke, Broken: What College Doesn't Teach You About Money, a financial literacy and technology nonfiction book, How to Play the Game: Stock Market Survival Kit, and Owning Change: Claudia Can Too, a children's book that teaches young readers the importance of financial literacy.

Frias has secured numerous roles in the Bay Area with tech companies such as Google and Hustle, which he helped scale from Seed through Series B, before founding FieldFactor an AI-powered growth platform for home service operators.
 

His network spans technology, finance, entertainment, and professional sports having worked alongside high-profile athletes, celebrities, and nonprofit leaders throughout his career.
 

His expertise lies in growth marketing, sales, business development, partnerships, and go-to-market strategy, with a track record of expanding market share and revenue across high-growth environments.
 

Pedro is also the host of The Pedro Frias Show, where listeners get access to peak performers across business, health, and wellness — sharing their journey, knowledge, and thought leadership. He has built an online brand with over 25,000 followers worldwide.