Who is Pedro Frias?

Pedro Frias is the Founder & CEO of FieldFactor, an AI growth platform for home service operators, and the host of The Pedro Frias Show — a top 10% Spotify podcast reaching listeners across business, health, and human performance.
 

Before founding FieldFactor, Pedro built his career at the intersection of enterprise technology and growth — holding roles at Google and Hustle, where he helped scale the company from Seed through Series B. He is also a Techstars Mentor in Residence, having advised early-stage founders across multiple cohorts.
 

He began his career managing wealth for some of Boston's most successful entrepreneurs, executives, and institutional funds — before leaving finance for Silicon Valley, where he never looked back.
 

He is the author of three books, including Broke, Broken: What College Doesn't Teach You About Money and Owning Change: Claudia Can Too, a financial literacy book for children.
 

Pedro's work sits at the crossroads of technology, business development, and human potential.